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Privacy & Cookie Policy

Last updated: July 5, 2026

1. Who We Are

This website is operated by BORO BV ("Boro", "we", "us", "our"), registered at Zoerleberg 67/1, 2260 Westerlo, Belgium, VAT BE 1036.207.349.

For any question regarding this policy or your personal data, you can contact us at: info@borojewels.com or +32 467 01 26 43.

2. What Data We Collect

2.1 Data you provide directly

When you use our contact form to book an appointment, we collect:

  • First name and last name
  • Email address
  • The content of your message

This data is used solely to respond to your request and to organize your appointment at our atelier. We do not use it for marketing purposes unless you separately opt in.

2.2 Data collected automatically

When you browse our website, certain technical information may be collected automatically through cookies and similar technologies, as described in Section 4 below (e.g. browser type, pages visited, time spent on the site, approximate location derived from IP address).

3. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your data on the following legal bases:

  • Consent (Art. 6(1)(a) GDPR) — for analytics cookies (Google Analytics), which are only activated if you click "Accept" on our cookie banner.
  • Performance of a contract / pre-contractual steps (Art. 6(1)(b) GDPR) — for processing your contact form submission and organizing an appointment.
  • Legitimate interest (Art. 6(1)(f) GDPR) — for strictly necessary technical data (e.g. language preference, cart contents) required for the website to function as you request it to.

4. Cookies & Local Storage

Our website uses cookies and browser localStorage to improve your experience. We distinguish between two categories:

4.1 Strictly necessary (always active)

These do not require your consent because they are essential to features you actively use (e.g. remembering your selected language, or items you add to a cart). They are never used for tracking or advertising and are never shared with third parties.

4.2 Analytics (only with your consent)

We use Google Analytics to understand how visitors use our site (e.g. which pages are most visited) so we can improve it. This service is provided by Google Ireland Limited and may involve transfer of data outside the EU/EEA, under Google's standard contractual clauses. Google Analytics is only loaded and activated after you click "Accept" on our cookie banner. If you click "Reject", no analytics script is loaded and no analytics cookie is set.

4.3 Cookie / Storage Table

Name Type Purpose Duration Consent required
boro_cookie_consent localStorage Stores your accept/reject choice for analytics cookies Until manually cleared No (necessary)
language localStorage Remembers your selected site language (EN/NL) Until manually cleared No (necessary)
boro_cart / boro_pref_* localStorage Remembers cart contents / on-site preferences, if used Until manually cleared No (necessary)
_ga, _ga_* Cookie (Google Analytics) Distinguishes users and sessions for site usage statistics Up to 13 months Yes

4.4 Managing Your Preferences

You can change your cookie choice at any time by clearing your browser's local storage for this site, or via your browser settings. Most browsers also let you block cookies entirely or delete existing ones — note that disabling necessary storage may affect basic functionality (e.g. your language choice resetting).

5. Data Sharing

We do not sell your personal data. We only share data with:

  • Google Ireland Limited (Google Analytics) — only if you consent to analytics cookies.
  • Service providers strictly necessary to operate this website (e.g. hosting provider), bound by confidentiality obligations.

6. Data Retention

  • Contact form submissions are kept for as long as necessary to handle your request and, where applicable, our commercial relationship, and no longer than required by law (e.g. accounting obligations).
  • Analytics data is retained by Google according to the retention period configured in our Google Analytics account (up to 13 months).
  • Locally stored data (language, cart) remains only in your own browser until you clear it.

7. Your Rights Under GDPR

As a data subject, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data ("right to be forgotten")
  • Restrict or object to certain processing
  • Data portability, where technically applicable
  • Withdraw consent at any time (e.g. by rejecting analytics cookies), without affecting the lawfulness of processing carried out before withdrawal

To exercise any of these rights, contact us at info@borojewels.com. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données).

8. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page indicates when it was last revised. We encourage you to review it periodically.

9. Contact

BORO BV — Zoerleberg 67/1, 2260 Westerlo, Belgium
Email: info@borojewels.com
Phone: +32 467 01 26 43